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Melneka Parker | Tips for Improving Your Business’ Google Ranking

 Melneka Parker | SEO services for Mornington Peninsula businesses can make a large difference in the traffic your website sees throughout the day, so you may want to consider optimisation if you’re looking to increase traffic and visibility. Before getting into how you can improve your visibility Google ranking, let’s discuss what SEO is and why you should care about it.

Search engine optimisation, or SEO, is the way traffic to websites is improved for search engines. SEO determines where your website ranks when users search for products or services related to your business. Higher rankings mean more traffic and visibility while lower rankings mean less traffic.

Melneka Parker
Melneka Parker

If you’re still not quite sure what SEO is or how to work with it, you can always get in contact with experts that have extensive training and knowledge of search engine optimisation – you may even get a free SEO analysis performed that can let you know what is working in your favour and what is not. Now, let’s get into how you can enhance your SEO and improve your company’s Google Ranking.

Keywords | Melneka Parker

Keywords and their placement are one of the most important aspects of search engine optimisation. When using keywords, put yourself in the mind of someone searching for the product or services you are offering. The keywords used should be highly relevant to your business, but try not to go overboard and include a ridiculous amount of keywords hoping to increase traffic. In fact, unrelated or haphazardly used keywords can result in being flagged.

Page Title | Melneka Parker

The title tag of your website is displayed in search results and also appears at the top of web browsers, letting users know exactly what they can expect on the web page. Only a certain number of characters is displayed, so descriptions need to be short, relevant, and engaging. If you’re planning on using keywords or highlighting a certain topic, these should be displayed in the title tag or page title itself.

Mobile Site | Melneka Parker

Mobile devices are a part of life in this modern world, so making sure customers can access your site on their smartphones and tablets is one of the key ways to improve your SEO ranking. Almost half of all organic traffic comes from mobile devices, and Google factors user experience into rankings, so optimisation of websites for mobile interfaces leads to a higher rank in Google searches.

Avoid Flash | Melneka Parker

Many businesses use Flash to run their websites due to the ease of launching the site and the cost-effectiveness of the program. Flash, however, does not get along well with Google and sites using Flash tend to be ranked lower. The reason for this is because with websites ran using Flash, individual pages cannot be linked. Simply changing the platform of your website could significantly increase visibility and improve SEO.

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